The importance of Precision Livestock Farming (PLF) technologies in agricultural practices is widely recognised, yet the actual adoption rate remains low. To address this issue, research with several interconnected sub-studies was initiated across seven countries to encourage PLF technology utilisation. Initially, 15 farms received PLF tools to showcase their benefits. Despite successful deployment, challenges such as animal behaviour, sensor positioning, and internet connectivity affected operational efficiency. Concurrently, surveys were conducted to assess livestock producers’ attitudes and identify adoption barriers. Subsequently, a sophisticated cloud-based ICT tool was developed to integrate research outcomes. The findings have highlighted concerns regarding the cost, complexity, maintenance, and perceived benefits of PLF technologies, exacerbated by internet connectivity issues in rural areas. Machine learning analysis identified the technological readiness levels of farmers, providing information for the development of the new PLF Compass tool. This integrated application facilitates technology
adoption by offering personalised recommendations and benefit assessments.
Crises and Competitiveness: Analysing the European Wine Trade Response to Economic Shocks
In recent years, the European wine industry has faced rising global competition, changing consumer preferences, and repeated economic crises. This...
