• Home
  • About
  • Submit an article
  • Browse
No Result
View All Result
  • Home
  • About
  • Submit an article
  • Browse
No Result
View All Result
Akistudies
No Result
View All Result
Home Browse 2018 - Volume 120 Volume 120 - Issue 1

The role of product-related information and factors impacting consumer attitudes during health-conscious food purchase in Hungary

by SOOS, Gabriella and BIACS, Peter Akos
1 min read
  • Year 2018
  • Volume 120
  • Issue 1
  • Pages 32-40

The aim of this study is to identify factors impacting consumer attitudes towards the purchase of functional foods, also known as foods with a positive physiological impact on health, in Hungary. Our work also focuses on the volume of information currently available to consumers when making such a choice, and on identifying consumer clusters. Particular attention is paid to the extent to which the available information can impact the respective purchase decision, which channels are used in obtaining such information, and which information is considered reliable or unreliable by shoppers. Based on the results of focus group research, we conducted a questionnaire-based survey (n=502). To reduce the high number and hard-to-interpret attitude variables, a factor analysis was performed, followed by the formation of consumer segments via cluster analysis according to the consumer attitude indicators. These segments were termed Health-conscious consumers, Consumers with limited information, The sceptics and The price conscious, and were characterised according to socio-demographic, behavioural and attitude variables. Then, we sought to identify the sources of information that would best address a given segment, and explored the efficiency of information transfer in the functional food market.

Keywords: functional foodhealthy consumptioninformation processsegmentation
  • https://doi.org/10.7896/j.1716
Download PDF
Previous Post

Impacts of climate on technical efficiency in the Hungarian arable sector

Next Post

Design and implementation of the Local Development Strategy: a case study of Polish and Italian Local Action Groups in 2007-2013

Search

No Result
View All Result

Journal Metrics

Scimago Journal & Country Rank

 

 

 

 

  • Scopus SJR (2021): 0.28
  • Scopus CiteScore (2021): 1.5
  • CitEc Impact Factor: 0.25
  • 5-Year CitEc Impact Factor: 0.44
  • 5-Year CitEc H index: 7
  • ISSN (electronic): 2063-0476
  • ISSN-L 1418-2106

GDPR – Content Alert

 

GDPR – Submission

 

Publication Ethics and Malpractice Statement (PEMS)

 

Instructions for Authors

Most viewed

Institutions and Agricultural Economics: a theoretical framework from Evolutionary Institutionalism

by Attila Jambor
22/04/2022
0

This paper aims to present central concepts of Evolutionary Institutionalism and to highlight analytical elements that may be useful for...

Investigating eligible markets for Radicchio Rosso di Treviso PGI: the OMOI method

by Attila Jambor
22/04/2022
0

This paper contributes to the existing literature on geographical indications and, in particular, on the economic analysis of vegetables bearing...

Business opportunities in short food supply chains: the economic sustainability of three Hungarian para-gastro restaurants

by Attila Jambor
22/04/2022
0

Social enterprises have both economic and social motivations. This hybridity also determines their business model: these companies survive economically in...

Climate Factors and Maize Price Volatility in Developing Countries: Evidence from Benin

by Attila Jambor
22/04/2022
0

Changes in climate conditions are expected to significantly alter food production patterns and increase food price volatility, leading to challenges...

Keywords

adoption (4) agricultural insurance (2) agriculture (12) assessment (2) CAP (3) Central and Eastern Europe (3) climate change (5) Common Agricultural Policy (3) competitiveness (5) consumer preferences (4) Covid-19 (4) dairy farms (3) Data Envelopment Analysis (3) determinants (2) elasticity (3) European Union (6) FADN (3) family farms (4) farmers (3) farm income (3) Hungary (5) ICT (2) impact evaluation (4) innovation (4) international trade (2) intra-industry trade (2) LEADER (4) maize (3) methodology (2) Nigeria (2) off-farm income (4) organic farming (2) participation (3) policy (4) risk management (3) rural areas (4) rural development (13) rural employment (2) social capital (3) social innovation (3) stochastic frontier analysis (2) Structural Funds (3) sustainability (5) sustainable agriculture (3) technical efficiency (2)
Institute of Agricultural Economics
  • Home
  • About
  • Browse
  • Submission
© 2019 Copyright All rights reserved.
No Result
View All Result
  • Home
  • About
  • Submit an article
  • Browse

© 2019 Copyright All rights reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.