Tag: factor analysis

Quality and safety are important attributes for consumers in developed and transitional countries such as Kosovo. This study aims to examine Kosovar consumers’ characteristics, attitude and preferences towards meat as well as to provide meat consumer profiling using a descriptive analysis together with the Food-Related Lifestyle approach. We drew a sample of 300 Kosovar consumers by means of intercept sampling in Prishtina, Prizren and Gjilan. Results suggest that Kosovar consumers perceive country of origin (COO), especially domestic origin, as an indicator of quality and safety for meat. Two consumer profiles were identified through segmentation analysis: conservative and innovative food consumers. The innovative food consumer is the most interesting target segment for Kosovar meat. There is potentially a market for meat products bearing food safety and origin labels. Therefore, private operators could consider the use of safety certification labels to signal to consumers that their products are safer than common products. The paper concludes by discussing the implications of our findings for businesses and policy makers regarding domestic meat promotion strategies.

In the 2007-2013 European Union programming period, Romania benefi tted from assistance provided through the Human Resources Development Operational Programme, fi nanced by the European Social Fund, to promote social inclusion. Women are, in many instances, a vulnerable group that needs support from various sources for greater integration in the labour market. This integration resides in encouraging entrepreneurship. The purpose of this paper is to analyse how support is anticipated by women planning to start a business and assessed by those who already have experience in entrepreneurship. To achieve the research objectives, a study was conducted on a sample of 774 women in three NUTS 2 development regions of Romania in 2013. The variables used in the analysis were grouped using factor analysis in two factors. The results of the primary analysis reveal a greater emphasis on the fi rst factor, represented by institutions, and less importance given to the second factor, represented by family and friends. However, potential female entrepreneurs are characterised by a tendency to overestimate the fi rst factor, as positive on the one hand or rather negative on the other, in terms of starting an entrepreneurial approach. Our results point out the need for a stronger ...