The paper seeks to link the discussions on diversification and pluriactivity among farm business owners (FBOs) and examine the topic in the context of small-scale farming. It asks households if diversification and wage-seeking behaviour in the rural agripreneurship economy is prompted by “push” or “pull” factors. The quantitative method enabled the analysis of data generated from 480 rural FBOs from Nigeria (regarded as entrepreneurs or agripreneurs). The findings reveal that education, asset endowment, access to credit, and good infrastructure conditions increase the levels of household diversification. Lack of access to capital, low farm income and fluctuations in farm income were the three most influencing factors (push factors) towards diversification.