For a business, knowing current stakeholder product knowledge is essential to infl uencing behaviour. What do consumers think and feel about biomass residential heating? An assessment of consumers’ semantic structure about a biomass residential heating product: pellet stove/furnace, reveals that consumers perceive the product as natural but laborious to maintain, and dirty/smelly. An exploratory analysis of the industry’s marketing communications suggests that the industry is not addressing the ‘ease-of-use’ issue.
Crises and Competitiveness: Analysing the European Wine Trade Response to Economic Shocks
In recent years, the European wine industry has faced rising global competition, changing consumer preferences, and repeated economic crises. This...
