For a business, knowing current stakeholder product knowledge is essential to infl uencing behaviour. What do consumers think and feel about biomass residential heating? An assessment of consumers’ semantic structure about a biomass residential heating product: pellet stove/furnace, reveals that consumers perceive the product as natural but laborious to maintain, and dirty/smelly. An exploratory analysis of the industry’s marketing communications suggests that the industry is not addressing the ‘ease-of-use’ issue.
Do EIP-AGRI operational groups improve farmers’ performance? An analysis of treatment effects in intensive farming systems
The Operational Groups (OGs) of the European Innovation Partnership for Agricultural Productivity and Sustainability (EIPAGRI) were introduced by the 2014-2020...
