For a business, knowing current stakeholder product knowledge is essential to infl uencing behaviour. What do consumers think and feel about biomass residential heating? An assessment of consumers’ semantic structure about a biomass residential heating product: pellet stove/furnace, reveals that consumers perceive the product as natural but laborious to maintain, and dirty/smelly. An exploratory analysis of the industry’s marketing communications suggests that the industry is not addressing the ‘ease-of-use’ issue.
The effects of trade networks, non-tariff measures and natural disasters on the international beef trade: a gravity approach
This paper aims to investigate the factors influencing the international beef market’s trade flows by applying the gravity model. We...