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Tag: consumer clusters

Determining the target groups of Hungarian short food supply chains based on consumer attitude and socio-demographic factors

Consistent with the trend witnessed in other European countries, in recent years there has been an increasing demand among Hungarian consumers for products purchased directly from farmers. However, no research has been published on the determination of clusters of consumers of short food supply chain (SFSC) products in Hungary. This study describes which groups of consumers are more likely to purchase such products, and their reasons for doing so. In the summer of 2013, 1,015 randomly-sampled adults were asked to complete questionnaires during face-to-face, on-street meetings with trained staff. The survey explored their willingness to support direct sales and production of local foods, their perceptions of product reliability, and their attitudes toward global supply-driven systems. As it was not possible to identify a clear structure of factors determining opinions, perceptions and attitudes directly from the results of the questionnaires, principal component analysis was performed, and K-mean cluster analysis was used to partition the respondents into five clusters. These were labelled 'Favouring imports and large farms, 'Favouring small farms', 'Informed and empowered consumers group in favour of local farms', 'Universally positive' and 'Unconcerneď. This method was effective in identifying groups of potential target consumers. The level of support for local foods ...

Journal Metrics

Scimago Journal & Country Rank

 

 

 

 

  • Scopus SJR (2022): 0.27
  • Scopus CiteScore (2022): 2.0
  • WoS Journal Impact Factor (2022): 1.2
  • WoS Journal Citation Indicator (2022): 0.45
  • ISSN (electronic): 2063-0476
  • ISSN-L 1418-2106

 

Impressum

Publisher Name: Institute of Agricultural Economics Nonprofit Kft. (AKI)

Publisher Headquarters: Zsil utca 3-5, 1093-Budapest, Hungary

Name of Responsible Person for Publishing:        Dr. Pal Goda

Name of Responsible Person for Editing:             Dr. Attila Jambor

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

The publication cost of the journal is supported by the Hungarian Academy of Sciences.

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