Technological progress can provide several solutions to the most significant challenges faced by agriculture. Precision agriculture (PA) technologies have been recognised as one of the rare win-win solutions for environmental and socio-economic goals. Although they have been available for decades, their diffusion progresses at a slow rate. Therefore, in recent years, precision farming has been receiving more attention from agricultural economists. Perceptions of Hungarian FADN arable farms about precision farming were collected through a survey in order to compare with cost-benefit analyses. The survey not only revealed the details of the application of different technologies but also their impacts perceived compared to a baseline situation. For the main crops, the results confirmed that precision farming leads to increasing yields and has profitability benefits compared to conventional farming. According to the respondents, the high investment cost is the main barrier to diffusion, while subsidies and more appropriate information could foster it. Therefore, a specific subsidy package implemented both in the ‘greening’ component and in the Rural Development Programme of the European Union’s Common Agricultural Policy would be a stimulating factor for the wider spread of PA.
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