Tag: short food supply chain

The study aims to explore the role of social embeddedness in consumer shopping behaviour across different retail environments, with a particular focus on farmers’ markets. Drawing on a sample of 1,800 European consumers from Hungary, Italy, and the United Kingdom, the study examines apple purchase preferences regarding different product attributes (e.g., price, origin, quality certification) using a discrete choice experiment. A hybrid logit model is estimated to capture the impact of social embeddedness on purchase decisions. The results show that, across the three countries, farmers’ markets are the preferred outlet, more so than supermarkets or greengrocers, especially by those consumers who are most embedded in community relations. For Italian consumers, community and cultural aspects are key drivers of purchasing behaviour, while health and quality attributes are the most significant for their British counterparts. Hungarian respondents’ decisions are mostly influenced by price factors, although community-driven considerations also matter. The research confirms that farmers’ markets are not just places to buy food, but also community spaces where trust, personal connections, and local identity play a significant role. The findings have important theoretical, managerial, and policy implications, particularly for promoting more sustainable, community-based food systems, including short food supply chains.

Short Food Supply Chains (SFSCs) are central to the alternative food movement discourse. SFSCs are based upon the interrelations among actors who are directly involved in the production, processing, distribution, and consumption of food products. They depend upon actors mobilising resources of various kinds: skills; knowledge; labour; capital; buildings etc. External factors such as policies and regulations can also encourage the creation of these shorter chains. The development of SFSCs can still be hindered by a range of other factors. Nevertheless, bottlenecks can be overcome via the sharing of information on successful SFSCs through the dissemination of Good Practices between various actors and territories. The Short Supply Chain Knowledge and Innovation (SKIN) project uses the term ‘good’ rather than ‘best’ practice to draw attention to the subjective lens through which a practice is ultimately evaluated by an end-user. This paper first outlines the many issues that confront SFSC actors which represent bottlenecks to the adoption of ‘Good Practices’. It then documents the Good Practices collected as part of the SKIN project as tangible examples of how SFSCs overcome such challenges. Lessons learnt from project highlights are subsequently assessed in an effort to mitigate and offer solutions to the challenges associated ...