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Home Browse 2020 - Volume 122 Volume 122 - Issue 1

A Review of Purchasing Preferences for Margarine among Hungarian and International Students

by CZINE, Peter, SZAKALY, Zoltan and BALOGH, Peter
1 min read
  • Year 2020
  • Volume 122
  • Issue 1
  • Pages 29-36

This paper assesses consumer preferences for margarine among Hungarian and foreign university students (studying in Hungary) by using the discrete choice experiment. The questionnaire-based survey was preceded by a focus group interview which, supplemented with knowledge gained from literature, established product attributes involved in the examination (such as price, fat, salt and sunflower oil content). Results suggest that the increase in fat and salt content result in reduced consumer utility and willingness to pay for margarine products. Sunflower oil content, however, was not found to play a significant role in consumer choices. When comparing the two groups, we found that international students tended to be more health conscious than their Hungarian counterparts.

Keywords: consumer preferencesdiscrete choice experimentmargarine consumption
  • https://doi.org/10.7896/j.2008
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  • Scopus SJR (2021): 0.28
  • Scopus CiteScore (2021): 1.5
  • CitEc Impact Factor: 0.25
  • 5-Year CitEc Impact Factor: 0.44
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  • ISSN (electronic): 2063-0476
  • ISSN-L 1418-2106

 

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Publisher Name: Institute of Agricultural Economics Nonprofit Kft. (AKI)

Publisher Headquarters: Zsil utca 3-5, 1093-Budapest, Hungary

Name of Responsible Person for Publishing:        Dr. Pal Goda

Name of Responsible Person for Editing:             Dr. Attila Jambor

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adoption (5) agricultural exports (3) agriculture (12) CAP (3) Central and Eastern Europe (3) climate change (5) Common Agricultural Policy (3) competitiveness (5) consumer preferences (4) Covid-19 (4) dairy farms (3) Data Envelopment Analysis (3) DEA (2) economic growth (3) efficiency (3) elasticity (3) European Union (7) FADN (3) family farms (4) farmers (3) farmers’ markets (2) farm income (3) Hungary (5) impact evaluation (4) innovation (4) Kosovo (3) LEADER (4) maize (3) market size (2) Nigeria (2) off-farm income (4) participation (3) policy (4) price (2) price transmission (2) risk management (3) rural areas (4) rural development (13) social capital (3) social innovation (3) Structural Funds (3) sustainability (5) sustainable agriculture (4) technical efficiency (5) theory of planned behaviour (2)
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