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Tag: consumer perception

Comparison between the United States and Poland of consumers’ perceptions of organic products

The paper aims at exploring further the potential of organic agriculture by increasing the knowledge about consumers’ perceptions of organic products. The United States (Florida) and Poland are interesting examples in which the level of organic market development varies and this allows us to test whether consumer perceptions of organic food products vary with market development. A survey was conducted amongst students at the University of Florida (United States) and at the Warsaw University of Life Sciences-SGGW (Poland). The results obtained from an online survey were analysed through econometric modelling. The model used for this study was the ordered probability model, which was used to compare the frequency of organic consumption between the United States and Polish students. The findings indicate that students from the two countries have different perceptions of organic products. The less the market is developed (such as in Poland), the more important is basic knowledge about the products. With a higher level of market development (for example in the United States), consumers already have this basic knowledge about the products, such as origin or organic label, and are more focused on their qualities, such as taste or variety. These differences should be taken into account by ...

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Scimago Journal & Country Rank

 

 

 

 

  • Scopus SJR (2022): 0.27
  • Scopus CiteScore (2022): 2.0
  • WoS Journal Impact Factor (2022): 1.2
  • WoS Journal Citation Indicator (2022): 0.45
  • ISSN (electronic): 2063-0476
  • ISSN-L 1418-2106

 

Impressum

Publisher Name: Institute of Agricultural Economics Nonprofit Kft. (AKI)

Publisher Headquarters: Zsil utca 3-5, 1093-Budapest, Hungary

Name of Responsible Person for Publishing:        Dr. Pal Goda

Name of Responsible Person for Editing:             Dr. Attila Jambor

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

The publication cost of the journal is supported by the Hungarian Academy of Sciences.

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