For a business, knowing current stakeholder product knowledge is essential to infl uencing behaviour. What do consumers think and feel about biomass residential heating? An assessment of consumers’ semantic structure about a biomass residential heating product: pellet stove/furnace, reveals that consumers perceive the product as natural but laborious to maintain, and dirty/smelly. An exploratory analysis of the industry’s marketing communications suggests that the industry is not addressing the ‘ease-of-use’ issue.
Do short food supply chains impact on efficiency of farms? Evidence from Poland and Czechia
Short food supply chains (SFSCs) are a model promoted among farmers in many countries. This model is popularised as an...
