For a business, knowing current stakeholder product knowledge is essential to infl uencing behaviour. What do consumers think and feel about biomass residential heating? An assessment of consumers’ semantic structure about a biomass residential heating product: pellet stove/furnace, reveals that consumers perceive the product as natural but laborious to maintain, and dirty/smelly. An exploratory analysis of the industry’s marketing communications suggests that the industry is not addressing the ‘ease-of-use’ issue.
Recent trends in agri-food trade and the future in a changing geopolitical environment
Global agri-food trade is undergoing profound structural change, driven by escalating geopolitical tensions, climate-related shocks, and evolving market dynamics. Agri-food...
