For a business, knowing current stakeholder product knowledge is essential to infl uencing behaviour. What do consumers think and feel about biomass residential heating? An assessment of consumers’ semantic structure about a biomass residential heating product: pellet stove/furnace, reveals that consumers perceive the product as natural but laborious to maintain, and dirty/smelly. An exploratory analysis of the industry’s marketing communications suggests that the industry is not addressing the ‘ease-of-use’ issue.
Economic Diversification Potential: Insights from Mongolia’s Livestock Product Value Chains
Mongolia, endowed with abundant natural resources, faces a critical challenge in reducing its reliance on the mining sector and achieving...
